5 Golden Rules of Design

Posted by Ravikiran K.S. on January 1, 2006

Technology Serves Humans - Technology serves humans; Humans do not serve technology.
The Experience Belongs to the User - Designers do not create experiences, they create artifacts to experience.
Design is not Art - The highest accolade we can bestow on a design is not that it is beautiful, as we do in Art, but that it is well-used.
Great Design is Invisible - An interesting property of great design is that it is taken for granted. It works so well that we forget that creative effort was involved to bring it about. Because of its success, great design is often invisible.
Simplicity is the Ultimate Sophistication - “In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.” That is the highest achievement for a designer.